STRATEGIC AND TACTICAL MARKETING

Strategic & Tactical Marketing is designed to provide companies with the tools and techniques that will enable them to produce a marketing plan that will, on implementation, significantly improve business performance.

The key outcomes of this course are skills transfer and an improvement of participating companies' marketing orientation including:

• Introducing delegates to modern marketing processes and theories
• Developing a practical understanding of the tools, theories and notions of marketing management
• Identifying emerging marketing issues within the business environment
• Encouraging participants to analyse their business situation critically
• Establishing meaningful links between the strategic elements of modern marketing management practices and the tactics employed in the support of the achievement of corporate strategic objectives