SALES AND MARKETING CAPABILITY BENCHMARKING
Giraffe Consulting, in partnership with Mainstay Innovation Management, has developed a structured method of rapidly and objectively assessing the sales and marketing capabilities of small high tech companies.
The result is that we have developed a tool that is able to assess an SME's marketing and sales operations and highlight very quickly the areas that the company needs to address in order to improve its business performance
As well as providing a company with a short, practical report which describes where to focus on improving its sales and marketing processes, we are able to benchmark each individual company's sales and marketing function and business performance, analyse and compare it to other high tech companies, for example:
- All SMEs that have been benchmarked
- By sector - software or ELMO (electronics, micro-electronics and opto-electronics)
- By company type - primarily product, primarily services or product and services
- By company size
- By geographic region
