MARKETING PLANNING
The Giraffe Consulting team has helped a number of public sector organisations develop strategic marketing and communications plans and achieve success. We do this through:
- Extensive consultation with partners and stakeholders
- Conducting a review of existing marketing materials and a visual audit of premises
- Focused market research on customers' current and future likely requirements
- Developing and agreeing marketing objectives in line with our client's targets and business objectives
- Reaching agreement with the client on the marketing strategy and brand identity
- Designing a detailed month by month marketing and communications programme
- Developing an internal staff, stakeholder and partner communications programme running in parallel with this
- Developing clear brand guidelines and specifications for future marketing activities
Case Study
Giraffe Consulting was the inspiration behind the successful launch of the Business Gateway - a provider of advice, information and support for both start up and existing businesses - being responsible for the development of the strategic marketing and communications plan for this new service.
