MARKETING FOR SUCCESS

Marketing for Success is a programme of three customised interactive workshops and one-to-one surgery sessions to help start-up companies and growing small businesses develop practical marketing plans to drive their businesses forward and increase sales.

The Marketing for Success programme helps participants:

• Develop a more strategic orientation
• Become more market-focused and customer-driven
• Take a structured and planned approach to marketing
• Fully understand their target customers and their customers' needs
• Define and monitor their competitors
• Develop a mission statement and set clear business and marketing objectives
• Identify their critical success factors and the resources needed for success
• Position their products and services effectively
• Maximise sales from existing customers
• Identify new business opportunities and prioritise them
• Consider new markets and the most effective routes to market
• Structure and prepare a robust and practical strategic marketing plan that will enable the businesses attain their objectives and achieve competitive advantage