MARKETING PLANNING

Our marketing planning service helps companies to structure and prepare a robust and practical strategic marketing plan that will enable their business to attain its objectives, and achieve and/or sustain its competitive advantage.

The nature of the support we provide varies from company to company, but might include:

• Strategy workshops with senior executives
• Conducting market research into areas of apparent opportunity
• Qualification and prioritisation of opportunities
• Marketing planning workshops leading to development of a marketing strategy
• Designing a detailed month by month marketing and communications programme
• Developing a database of target customers
• Implementation support