BRAND EXPLOITATION
Traditionally, brand management used to be associated with the major consumer goods companies. However, brand exploitation is becoming a more consideration for all companies - even industrial companies -- providing products and services under a brand name.
A typical situation is where the company has a brand with considerable market potential, but is number 2 or 3 in the market, and the competition's brand "or similar" is specified in invitations to tender.
We offer a robust and dynamic approach to the assessment and management of brands, identifying opportunities to maximise sales and future earnings.
Several of our consultants have strong brand development experience, through holding positions in line-management in technology businesses and FMCG companies and in consulting to blue-chip companies on strategic brand development.
