MARKET RESEARCH / MARKET APPRAISALS

We are regularly asked to appraise market opportunities and market entry strategies of academic institutions and spin-out companies with early stage technologies. Recent examples include:

• A marketing appraisal for PhotoSynergy, a spin-out company that has developed laser and LED fibre ropes for use in escape route lighting
• Market research on behalf of Blueflow, a spin-out company that has developed an innovative "asset mining" technology with applications in financial services and bioinformatics
• A market assessment on behalf of the Digital Design Studio, examining opportunities for a virtual reality vehicle demonstration system among European automotive manufacturers
• Market research on behalf of Stirling Hearing Systems, a spin-out company that has developed innovative software algorithms for use in interactive binaural hearing aids